Fasion Brand-Zara Free Essays

Title: Examine the underlying factors in the current success of a well-known fashion brand of your choice and assess the extent to which the brand’s success looks set to continue. Word counts: 1218 This essay will introduce a well-known fashion brand, ZARA, and illustrate the underlying factors in the current success of its company. Meanwhile, it will also evaluate ZARA’s prospective development and provide possible strategic suggestions. We will write a custom essay sample on Fasion Brand-Zara or any similar topic only for you Order Now Established in 1963, Inditex group is one of the largest fashion retailers, welcoming customers at its eight store formats -Zara, Pull Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterque – boasting 5. 618 stores in 84 markets across the world, and operating in textile design, manufacturing and distribution. Figure shows that the subordinate brand of Inditex group, Zara, contributed two thirds of the Group turnover (Annual Report, 2011) and continued to develop in a flourishing tendency. Meanwhile, it has been developed in a mushroomed tendency across the world within a short period of time since 1975. ZARA places the customer in the central position of its marketing management and its entire business model, which consists of attractive design follow the fashion trend, manufacturing in a relatively high quality, distribution in an effective way and sales with a worldwide distribution network. (http://www. zara. com/webapp/wcs/stores/servlet/category/cn/en/zara-I2011/11112/Company). Zara is aiming to democratize its unique concept by offering the latest fashion in relatively high quality at affordable prices. What differentiates Zara’s business model from that of its competitors which lead to success is the turnaround time, and the store as a source of information. Zara’s vertical integration of design, just-in-time manufacturing, delivery and sales, flexible structure, low inventory rule, quick response policy and advanced information technology enable a quick response to customer’s changing demands (Castellano, 1993). To sum up, there are three main factors to ensure the success of ZARA, which are offering the latest fashion items at fair prices, rapidly putting items into market and employing test orders to ensure risk reduction, and realizing a three dimensional development. Firstly, most designers of ZARA are such young people who have the unique creativity, discerning insight, sharp fashion mind with dye-in-the-wood of How to cite Fasion Brand-Zara, Essay examples

Gobi Fund free essay sample

Why is it difficult to establish a new fund? Why is track record so important in fund raising? The main concern is to convince the investors to invest their money in Gobi. Therefore, it is necessary to raise a rational-sized fund. To raise a new fund is not an easy thing to do as everything including the fund structure, team, approach, LP base, and amount of capital have to be defined appropriately. The general partners also need to contribute their own money in order to convince the investors to invest together with them. The track record is very important in fund raising because if Gobi has a good track record, more investors will be interested to invest in it. Q2. Prepare a SWOT analysis for Gobi Fund II proposal in the context of venture capital fundraising. Gobi operates in an area where there is a lot of pent up demand (IT and digital media). We will write a custom essay sample on Gobi Fund or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page * Gobi can acts like a bridge for western LPs to invest in Chinese companies. It is difficult to raise a new fund and if Gobi do not really have a good track record, it will become harder to gain the investors trust in order to raise the new funds. May have the advantage in acquiring a higher return from investment in the IT and media market since they already invest in that industry during the early stage. Meaning that they already have the experiences in investing in IT industry, therefore, may not become a problem to earn a high return. What are the keys to raising the second fund and how large should it be? There is no definite answer in this question as they could be changing depends on the situations. The planning horizons may take between 7 to 10 years or maybe longer than that because of a lack of infrastructure and development in the industry. The fund size may be between $100 million to $200 million allowing around $2 million to $5 million for each company. The subsequent funds should be of similar size or larger as the industry grows. Gobi wants the first close at $75 million. The key is whether to include more financial LPs or not. Q4. From the perspective of a potential LP, what are your choices when funding international focused VC funds? Would you fund Gobi? Gobi has never exited from an investment before, and there is high level of risks involved in the development of early stage IT companies as well as huge risks that may impede company development and growth. However, Gobi operates in an area where there is a lot of pent up demand (IT and digital media) and Gobi can acts like a bridge for western LPs to invest in Chinese companies. It may be a good choice to invest in it if it offers a rational return considerate with the level of high risks involved.

Sylvia Plath Comparison Essay free essay sample

Throughout time females have found it hard to achieve acceptance and accreditation in the world of poetry. However, two American female poets, who were born in the 1930’s, did make a name for themselves. During this era of rapidly changing gender roles, social values and world politics, these women were able to produce a rich variety of poetry. These poets are known for their driven personalities and their captivating poems about alienation, life and death, imagery and transforming their reader into a world of discovery. Sylvia Plath’s poem â€Å"Tulips† and Mary Oliver’s poem â€Å"Poppies† both share flower imagery, female personas, and display themes of life, but each poem differs in the way that they present very different perspectives on life. Sylvia Plath’s poem â€Å"Tulips† and Mary Oliver’s poem â€Å"Poppies† both exhibit flower imagery but contrast in how they portray that image. Throughout â€Å"Tulips† Sylvia Plath’s main depiction about the flowers is negative. We will write a custom essay sample on Sylvia Plath Comparison Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What the tulips represent is offensive to her. The reader is automatically given this image of a woman laying in a hospital bed, the woman is depressed, wanting to be empty and alone, however these bright red tulips are staring right back at her filled with life and feelings, just having bloomed from the winter. Plath describes the way the tulips make her feel in the fifth stanza: â€Å"I didn’t want any flowers, I only wanted To lie with my hands turned up and be utterly empty. † (29-30) These tulips to her represent the newness of life, love, and pureness; they are terrible to the woman. She feels that the flowers are something she cannot get back. Plath writes: â€Å"The tulips are too red in the first place, they hurt me. Even through the gift paper I could hear them breathe Lightly, through their white swaddlings, like an awful baby. † (36-38) On the other hand, Mary Oliver displays her flower imagery in a different respect. The flower imagery that is portrayed throughout her poem, â€Å"Poppies†, shows holiness. The flowers are illustrated in a night scene and represent brightness, holiness, and life. Mary Oliver is trying to depict that the lowers embody enjoying life without fear of death. The light shown from the flowers represents the holiness of the lord, His â€Å"invitation†. Oliver describes this representation in her sixth stanza: â€Å"But I also say this: that light is an invitation to happiness, and that happiness. † (21-24) Mary Oliver tries to show her reader that the poppies symbolize the distinct separation between life and death, that humans have to cherish life and not take it for granted. Oliver depicts this in the first stanza: â€Å"The poppies send up their orange flares; swaying n the wind, their congregations are a levitation. † (1-4) Again this quote is suggesting living your life without the fear of death or that terrifying things may happen; the vibrancy of the flowers show people that they perform their best for others to see. This differs from Sylvia Plath’s use of flower imagery because they are two different views of life. The tulips to Sylvia Plath make her depressed; she feels that life has been taken away from her and that these tall, red and blossomed tulips show her the newness of life and love; what she can’t have. Lastly, the main parallels of flower imagery that the authors describe are that both flowers, the tulips and the poppies, represent life, holiness, and the state of their own hearts. Both poems, â€Å"Tulips† and â€Å"Poppies†, also demonstrate female personas. Persona is the way a reader can perceive the character in the poem; it’s how the character is presented to the reader. Throughout Sylvia Plath’s Poem â€Å"Tulips† the persona, who seems to be a depressed and sullen female, is trying to search for comfort and tranquility while being in the morose hospital. However, it is ruined once someone brings her the lively and colorful tulips, its here that she realizes she loathes life; it’s life that she cannot get back. These lines from â€Å"Tulips† imply that the persona is emotional, that she has left reality behind; she can no longer live the way the tulips can live: â€Å"The vivid tulips eat my oxygen. Before they came the air was clam enough†¦ Then the tulips filled it up like a loud noise. † (49-52) The persona in Mary Oliver’s poem, â€Å"Poppies†, is quite different than Sylvia Plath’s persona in â€Å"Tulips†. Mary Oliver’s persona is confident and inspired by not taking life for granted. The persona wants to cherish life in everyway that she can, just as the Poppies do. She doesn’t want to regret or fear anything; she especially doesn’t want to fear death. Oliver describes this persona throughout the last three stanzas: â€Å"But I also say this: that light is an invitation to happiness†¦ is a kind of holiness. † (21-26) This strong female persona also suggests that death is inevitable, that there will always be a darkness that surrounds life. She believes that light and holiness are a sign of life, and darkness is the sign of death; she wants to life her life to the fullest and to seize every opportunity because life is so precious. These lines from â€Å"Poppies† greatly describe what the persona is suggesting about the darkness and death: â€Å"There isn’t a place In this world that doesn’t sooner or later drown in the indigos of darkness. † (8-10) As the reader can see, both poems have strong female personas, however they differ completely in the way each one of the persona’s view life and death. Sylvia Plath and Mary Oliver poems both display themes of life, however their views on life contrast. In â€Å"Tulips† and â€Å"Poppies† the flowers symbolize the desire for either life or death. In Sylvia Plath’s poem, â€Å"Tulips†, the flowers are symbolizing life and that is the issue with the persona throughout the poem. What the tulips are representing is offensive to the persona; she now feels isolation and suffering due to the vivid brightness of these flowers. Plath writes: â€Å"The tulips are too red in the first place, they hurt me. † (36) Comparably, in Mary Oliver’s poem â€Å"Poppies† the flowers represent liveliness and holiness. The flowers in the poem are depicting the light of life, the holiness it holds. Mary Oliver explains this in the second stanza: â€Å"of bright dust, of thin and lacy leaves. † (5-6) As the reader can see the theme of life in â€Å"Poppies† is different than the one in â€Å"Tulips†. The difference is that the flowers in Mary Oliver’s poem are further symbolizing the beauty and preciousness of life. To not take anything for granted, death is inevitable, and to cherish every moment like it’s your last. There is a positive theme of life in â€Å"Poppies† unlike the negative one in â€Å"Tulips†. In conclusion, Sylvia Plath’s poem â€Å"Tulips† and Mary Oliver’s poem â€Å"Poppies† both share flower imagery, female personas, and present the theme of life, but as the reader depicts the each poem they differ in the way that they present very different perspectives on life. Sylvia Plath’s view on life isn’t joyful. She is depressed and feels threatened by the liveliness that the flowers represent. These feelings and the way Sylvia Plath views life are shown through her poem â€Å"Tulips†. Contrasting, Mary Oliver’s view on life in her poem â€Å"Poppies† is to never regret and to always seize opportunities. She doesn’t want to take life for granted because she knows death is inevitable. She wants people to look into the light, the joy of life, and to live life to the fullest. Both American female poets are still known today for the captivating poems suggesting their views on life death; Sylvia Plath and Mary Oliver rose to the challenge of being phenomenal female writers during a time of change in America.

Innovation in Business Development

Innovation in Business Development Innovation refers to a new method of handling processes. An innovative business seeks to create or develop new ideas with the aim of making a niche in the market.Advertising We will write a custom essay sample on Innovation in Business Development specifically for you for only $16.05 $11/page Learn More This implies that innovation plays a very important role in the development of businesses across the globe. In any case, contemporary economies demand dynamism that can only be attained trough innovative processes. This paper explores the roles of innovation in the growth and development of a business entity. Strategic planning and creation of wealth Innovation lays the platform for strategic planning and creation of wealth in a business entity (Kindstrà ¶m, Kowalkowski, 2014). It is crucial to mention that strategic planning is central to the work of an organization. Without a strategic framework, it may not be possible to understand the position and direc tion being taken by an organization. Strategic planning is designed to prepare strategic options in order to successfully implement the strategy set by the decision maker. Different options are available to the decision-maker and the option selected is sent to different managers in order to be translated into business terms through operational planning. The manner in which organizations are managed in the contemporary works is rapidly changing. The increasing complexity of the environment requires decision makers to have proper anticipation. New technologies and management methods ought to be adapted. Through innovation, corporate governance spurred by the systemic and effective leadership can facilitate the growth if an organization. Thus, governance is no longer attached to the only goals of short-term profitability, but is fully consistent with the overall concept of sustainable development. An innovative business should embrace performance management and steering in order to imp lement a strategic planning process. Innovation assists in setting the strategic vision of a business and constantly adapts then overall strategic indicators to achieve the strategic objective.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the absence of innovation, strategic planning can be a rigid tool that seeks to foresee growth since it may leave the decision maker surprised by the unexpected occurrences. A strategic planning process that is too rigid may always lead to strategic break because it probably lacks an innovative idea. Undeniably, an innovative strategic planning has its virtues in the planning of business activities and designing growth agenda of an organization for a desirable future. The objectives set for the future cannot be easily attained if innovation is absent. An innovative process of strategic planning is an indispensable tool for the decision-make r in an organization. It concerns the determination of the overall objectives of the company and the long-term commitment. It is prudent to note that the operational planning refers to the allocation of resources for each function of an organization. Any planning process is formalized using methodologies that emphasize efficient decision-making that eventually contributes to the gradual and successful construction of a business plan. When innovation is put into consideration during strategic planning, it can be helpful in understanding the purpose and long-term strategic goals of a business unit. An innovative strategic planning has yet another benefit. It plays a mobilizing and stimulating role. Among its key factors of success is the necessary adhesion of managers (Broring Herzog, 2008). Hence, it is essential that they are involved in developing the plan and adhere to its letter and spirit. Competitive advantage Innovation is also instrumental in boosting the competitive advanta ge of a firm. Theorized by Michael Porter in 1985 in an eponymous book, competitive advantage is the element that fundamentally differentiates the offer of a company relative to its competitors, and therefore constitutes its power of differentiation (McAdam, Reid Mitchell, 2010). The strategy implemented by a company must contribute to the creation and the sustainability of this advantage. Besides, an absolute advantage gives the company a dominant position which it may be tempted to abuse within the limits of the law. Five forces were defined by the author in 1979 and are a clear depiction of how innovation can be beneficial to an organization (Rae, 2007).Advertising We will write a custom essay sample on Innovation in Business Development specifically for you for only $16.05 $11/page Learn More While the concept of Porter Five Forces initially targeted the growth factors of an organisation, it is also used extensively to characterize the advantage of a g eographic area of ​​a country or an individual. The sustainability of competitive advantage is related to the establishment of barriers that are similar to distinctive competencies. Favorable historical conditions, causal ambiguity, the quality of relationships within an organization serve to engender heterogeneity of skills within the business sector and maintains the sustainability of competitive advantage (Broring Herzog, 2008). Comparative advantage and competitive advantage should not be misconstrued when it comes to the roles and benefits of innovation in a business. Generally, a competitive advantage that has been curved out of an innovative mind generates a lot of value in a business. Innovation is key to a favourable sales performance when marketing goods and services. This argument is particularly true when competitive advantage results from a differentiation strategy. For example, in the case of the so-called top differentiation, price / quality ratio incre ases due to an increase in the quality perceived as more than proportional to the corresponding increase of price. The comparative advantage is often the result of a strategic and innovative differentiation during the process of generating value (Belenzon Berkovitz 2010, p.520). The latter allows a differentiation strategy and the buying value to increase. In most cases, comparative advantage does not lead to a differentiation of the offer if management teams fail to devise innovative measures towards the same process. Innovation enhances business focus An innovative business is usually motivated to remain on track irrespective of the severe and difficult times. Hence, it is necessary for a business entity to continually invest in innovation and communication in order to withstand hard or challenging economic times. When the 2007/2008 recession struck, several businesses were negatively affected by the economic downturn. However, businesses that were innovative enough withstood the rough times and remained on the right course of growth and development.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Innovation and assessing the business situation In times of crisis, the internal environment of the company becomes a sensitive issue since trust in management is crucial. Competitors are unequally equipped to face the challenges especially as the market changes and new trends emerge. Brands and their priorities change as well (Cassia, De Massis Pizzurno 2012, p. 231). However, innovation plays a major role of reinventing business skills and tactics. For instance, communication should be changed accordingly in order to match the growth prospects of a business. In tense period, consistent messaging is crucial. If corrections are not revolutionary in practice, customers’ expectations may not be met as anticipated. By optimizing communication media and centralizing management, significant annual savings and increased efficiency can be attained with a lot of ease (Maslova, 2013). Innovation and brand management The brand image of a business organization is a vital marketing fact or that cannot be ignored by contemporary firms. This implies that branding should be done in an innovative manner. A well innovated brand increases the net value of a business. Moreover, innovation enhances close positioning between brands of the same portfolio. There are also a number of innovative attributes that strengthen and promote the brand of a business organisation (Mullins, 2010). Business managers can make the right decisions on the maintenance of a brand or changing its position in the market if dynamic innovation is embraced all the time. Knowledge of the value placed by the customers to the brand is a vital lever to make the right choices. This explains why innovation can be used to streamline business portfolio at any given time during the lifetime of its operations (Rajala, Westerlund Mà ¶ller, 2012). Innovation promotes effective marketing Optimizing the web presence of a business is one of the innovative marketing tools that contemporary organisations employ. To ugh times are an opportunity to review the policy of Internet and virtual communication. Internet is a major tool of accessing to information. In addition, Internet tools have the advantage of flexibility, segmentation or personalization in real time with techniques that are becoming increasingly dynamic (Doppelt, 2010). Markets continually expect and fear an economic slowdown. However, not all companies suffer as a result of poor economic performance (Holtzman, 2008). Managers who see an opportunity and vividly understand how to capitalise on their brand often succeed in forging a vibrant competitive both in the medium and long term. However, establishing a web presence with lasting impact requires an innovative mind. One of the benefits of an innovative online presence is the reduction of exorbitant promotion and high advertising costs. Lack of innovation can lead to millions of investment in marketing (Mieres, Snchez Vijande, 2012). In the laws of competition and saturation of m arkets, business managers may sometimes be compelled to work with the available resources. Since return on investment is not always an obvious occurrence, it is the responsibility of business managers to come up with measures that can cushion their organisations against unprecedented losses (Campbell, Edgar Stonehouse, 2011). Rigorous but effective marketing campaigns designed from innovation can minimise the chances of financial loss on investments. Innovation defines the strategy of a firm It is obviously not possible to achieve objectives without a set strategy. Innovation is a precursor to strategy. Having a strategy in place assists in identifying essential actions that can boost turnover and retain key customers. Focusing on the customer base of a business may be more profitable than seeking new customers (Lin 2008, p.69). Hence, customers who are loyal to a firm should be retained as much as possible. A business process that is innovative enough can attract and retain custom ers. For example, innovation should be used by managers to meet the changing tastes and preferences of customers. Through innovation, managers are in a vantage position to: Focus on current customers. Optimize and circumscribe the services already offered to their best satisfaction. Extend the benefits offered to customers since they are able to optimize sales from repeat customers Focus on the media and be able to reach their targets Adopt a concise and effective operational marketing (Kindstrà ¶m Kowalkowski 2014, p.98) It is always better to build a business strategy around what will work best after the elements of innovation have been applied to the letter. Innovation cab also be instrumental in shaping the relationship between customers and a business enterprise when the needs of the former are met as per the expectations. When relating with customers, direct communication should be chosen and adopted. Direct communication allows a business entity to meet the needs of custo mers in order to satisfy them (Belenzon Berkovitz 2010, p.519). Innovation also ensures a thorough and effective control of marketing activities in a firm. Control may not necessarily entail checking if the costs of a given transaction are reasonable. It also involves evaluating actions to determine which ones are not worth the process so that they can be separated from those that are most effective (Lasserre, 2012). In conclusion, innovation and positive business development cannot be separated from each other. New ideas are required all the time for business growth. Owing to strong competition in the modern markets, businesses are being compelled to devise their development chains on a regular basis. As a matter of fact, the natural laws and factors that affect demand and supply cannot permit static strategies. Dynamic business ideas are fundamental. This calls for innovation throughout the lifetime of a business organisation. Furthermore, customers’ tastes and preferences are always changing. Unless a business unit remains focussed on these needs through innovation, return on investment cannot be guaranteed. References Belenzon, S. Berkovitz, T. 2010, Innovation in Business Groups, Management Science, vol. 56, no. 3, pp. 519-535. Broring, S. Herzog, P. 2008, Organising new business development: open innovation at Degussa, European Journal of Innovation Management, vol. 11, no. 3, pp. 330-348. Campbell, D., Edgar, D. Stonehouse, G 2011, Business Strategy: An Introduction, Palgrave Macmillan, Basingstoke. Cassia, L., De Massis, A. Pizzurno, E. 2012, Strategic innovation and new product development in family firms, International Journal of Entrepreneurial Behaviour Research, vol. 18, no. 2, pp. 198-232. Doppelt, B 2010, Leading change toward sustainability: a change-management guide for business, government and civil society, Greenleaf E-book, Sheffield. Holtzman, Y. 2008, Innovation in research and development: tool of strategic growth, The Journ al of Management Development, vol. 27, no. 10, pp. 1037-1052. Kindstrà ¶m, D. Kowalkowski, C. 2014, Service innovation in product-centric firms: a multidimensional business model perspective, The Journal of Business Industrial Marketing, vol. 29, no. 2, pp. 96-111. Lasserre, P 2012, Global Strategic Management 3rd ed, Palgrave Macmillan, Basingstoke. Lin, H. 2008, Empirically testing innovation characteristics and organizational learning capabilities in e-business implementation success, Internet Research, vol. 18, no. 1, pp. 60-78. Maslova, N.V. 2013, Impact of Risk on Entrepreneurial Activity in the Small Innovation Business. Varazdin Development and Entrepreneurship Agency, p. 68. McAdam, R., Reid, R. Mitchell, N. 2010, Longitudinal development of innovation implementation in family-based SMEs, International Journal of Entrepreneurial Behaviour Research, vol. 16, no. 5, pp. 437-456. Mieres, C.G., Snchez, J..L. Vijande, M.L.S. 2012, Internal Marketing, Innovation and Perform ance in Business Services Firms: The Role of Organizational Unlearning, International Journal of Management, vol. 29, no. 4, pp. 403-429. Mullins, L 2010, Management Organisational Behaviour, 9th ed., Pearson Education, Harlow. Rae, D 2007, Entrepreneurship From Opportunity To Action, Palgrave Macmillan, Basingstoke. Rajala, R., Westerlund, M. Mà ¶ller, K. 2012, Strategic flexibility in open innovation designing business models for open source software, European Journal of Marketing, vol. 46, no. 10, pp. 1368-1388.

A Quick Tutorial on the Perl Array Pop() Function

A Quick Tutorial on the Perl Array Pop() Function When writing a Perl script you might find it handy to use the pop() function, which looks like this: $ITEM pop(ARRAY); Perls pop() function is used to remove and return (or pop) the last element from an array, which reduces the number of elements by one. The last element in the array is the one with the highest index. Its easy to confuse this function with shift(), which removes the first element from an array. An Example of Using the Perl Pop() Function myNames (Larry, Curly, Moe);$oneName pop(myNames); If you think of an array as a row of numbered boxes, going from left to right, it would be the element on the far right. The pop() function would cut the element off the right side of the array, return it, and reduce the elements by one. In the examples, the value of $oneName becomes Moe, the last element, and myNames is shortened to (Larry, Curly). The array can also be thought of as a stack- picture of a stack of numbered boxes, starting with 0 on the top, and increasing as it goes down. The pop() function would pop the element off the bottom of the stack, return it, and reduce the elements by one. myNames (Larry,Curly,Moe);$oneName pop(myNames);

The Milgram experiment Essay Example | Topics and Well Written Essays - 500 words

The Milgram experiment - Essay Example This particular aspect also contravenes ethical principal A: Beneficence and Nonmaleficence ("Ethical Principles", 2003). However it should be commended that when offering payment of $4.50 an hour, the participants were told that they would receive the payment whether or not they completed the experiment, this was the most ethical thing to do as then payment wouldn't be the motivator of the participants actions. Looking at all the facts given above, it can be argued that the researchers should have been honest with the participants about the nature of the experiment being a study in obedience and not that of memory and learning and that the experimenter should have reminded the participant/teacher that they are free to leave at anytime, instead of using verbal prods to ensure they continue with the experiment. While this is correct we should keep in mind that the experiment results would not have been accurate if the above suggestions were followed even though it may have made the experiment more ethical.

The Impact of Internships on Graduate Employability Assignment

The Impact of Internships on Graduate Employability - Assignment Example The paper further focuses on the analysis of the normal career path for a post-internship candidate along with identifying the employment prospects from a long term and short term concern. Accumulatively, the paper has been focused on reviewing the value of internship in the current day context. Table of Contents Executive Summary 2 Introduction 4 Analysis of the Current Graduate Labour Market Both General and Specific 4 Identify Skills, Knowledge & Aptitudes Required From Internships to Enter the Market 5 Identify the Medium and Long Term Prospects for Post-Internship Employment 7 Identify the Value of Internship 8 Conclusion & Recommendations 9 References 10 Introduction Lowden et al. (2011) stated that creating recruitment opportunities through placements and internships will not only provide an effectual functional method of encouraging suitable consciousness, capabilities and skills among the graduates but can also endorse creative teamwork and partnership within highly educated interns and employers. Basically, an internship is a part-time training program as per the academic world. In the present scenario, the issues regarding employability have emerged as the core concerns of the various higher education sectors all around the world. For instance, in 2010–2011, the UK government attempted to invest large sums in two internship schemes: for undergraduates and graduates. In January 2010, UK government also intended to deliver a funding amount of ?12.8 million to 57 universities and colleges in order to support the graduate internship programs. It has further been analysed that by the end of March 2011, under these schemes, 7,900 internships were already completed in the UK, which was apparent from the growth of employment within the national context (Hobijn et al., 2011). Analysis of the Current Graduate Labour Market Both General and Specific By taking into consideration the present situation of the employment market, it has often been argued that the unemployment rates, income growth of recent college graduates and the trends of part-time employment have declined after the cyclical recession of 2001, which indicates a direct relationship between employability and internship programmes (Hobijn et al., 2011). However, a global perspective depicts that during the period of 2007 to 2012, the trends of employability have been declining gradually, even though a growing concern was witnessed towards internship programs. This particular phenomenon has been apparent in the case of financial companies where the employers desire to recruit experienced candidates and where post-internship candidates are observed to gain better scope to enter into these competitive employability markets. However, conversely the candidates with no experience tend to face greater challenge in attaining employability affecting the overall employment growth in the global context (Hobijn et al., 2011). According to Kocherlakota (2010), it is viewed that this unrelenting high unemployment rate is due to huge structural frictions within the US labour market rather than the weak demand for employers who are associated with severe recessionary impacts. For instance, mismatch happens when employers are seeking for skills which are quite different from what available workers offer. It is in this context that internship offers career associated job experiences to a candidate